Is There a Pattern Here? Pt. 2

Kenneth Branagh's superhero movie, "Thor" gets a poster. Are people in advertising and marketing even trying? Lazy. Just lazy.

Is There a Pattern Here?

It's pretty obvious what management in Hollywood thinks. Make money for the least amount of effort. Shrek 1, 2, 3 and 4 followed by Puss in Boots or Madagascar 1, 2, 3 (and likely a fourth). One word: franchise. Growing up, "franchise" usually referred to fast-food chains like McDonald's. Now it's filmmaking. Same thing. Same nutritional value.

There is something missed in knowing you're getting something unique. Or, maybe people don't want anything new.

Possibly, Hollywood proved the "Don't kill the goose with the golden eggs moral" wrong. Maybe it goes, "Keep the goose alive until it stops laying eggs."

After looking by mistake at the "Green Hornet" remake trailer I couldn't help smelling familiar. "Irresponsible, young, egoist party playboy has no sense of responsibility until... the mantle of responsibility finds him. By night, he's a hero, by day he's a selfish, well-to-do fratboy.

Familiar? Wasn't that the coming attraction for "The Green Lantern"? Well, both had "green" in the title. Young irresponsible flyboy until responsibility is thrust upon him. No, wasn't quite it.

Oh yeah, there was that other guy. But it can't be him. His suit isn't even green.

This is nothing new. This has been the pattern of Hollywood since its Golden Age. People know Hollywood doesn't respect its audiences beyond the value of a dollar. Just wish they weren't so blatant about it.

There is one truth to be certain of: If you keep paying for them, they'll keep making them.

Green Hornet




Green Lantern




Green...